Tietex Upholstery

Showtime Ad Campaign and Showroom Graphics

The Showroom

Tietex wanted to surprise their customers with something new, as much as they wanted them to be surprised with their newest offerings at “ShowTime” – High Point’s Semi-Annual Fabric Market. These posters (6 feet wide) were generously placed like art throughout the showroom.

The Ad Campaign

All advertising has one obligation: compel attention. The ho-hum world of upholstery fabric suddenly comes alive. We ran the campaign ahead of the show and in publications directly associated with "ShowTime."